Privacy Policy

Last Updated: August 27, 2026

This Privacy Policy describes how Mathela Fashion (“Mathela,” “we,” “us,” or “our”) collects, uses, discloses, and protects your personal information when you visit MathelaFashion.com (the “Website”), use the Mathela Fashion mobile application (the “App”), make a purchase, create an account, communicate with us, or otherwise use our products and services (collectively, the “Services”).

By accessing or using our Services, you acknowledge that your personal information may be collected and processed as described in this Privacy Policy.

1. Personal Information We Collect

The personal information we collect depends on how you interact with our Services.

Information You Provide to Us

When you create an account, place or attempt to place an order, join a waitlist or request a back-in-stock notification, subscribe to marketing communications, contact customer support, or otherwise interact with us, we may collect information such as:

• Name

• Email address

• Phone number

• Billing address

• Shipping address

• Country or region

• Account information

• Order and purchase history

• Product preferences

• Wishlist information

• Products or variants for which you request back-in-stock notifications

• Communications and correspondence with us

• Any other information you voluntarily provide

Payment Information

When you make a purchase, payment information is processed through payment service providers, payment gateways, banks, or digital wallet providers.

Depending on the payment method you select, payment-related information may include payment card details, digital wallet information, or other information required to complete the transaction.

We generally do not receive or store your complete payment card number. Payment information may be collected and processed directly by the applicable payment provider in accordance with its own privacy and security practices.

Device and Usage Information

When you use our Website or App, certain technical information may be collected automatically, including:

• IP address

• Device type and model

• Operating system

• Browser type

• Device or application identifiers

• App version

• Language and regional settings

• Time zone

• General location inferred from your IP address

• Pages, screens, products, and collections viewed

• Search terms

• Referring pages or websites

• Dates and times of access

• Interactions with features of our Website or App

• Diagnostic, performance, and error information

We use this information to operate, secure, troubleshoot, analyze, and improve our Services.

Cookies and Similar Technologies

Our Website may use cookies, pixels, tags, web beacons, local storage, and similar technologies.

These technologies may be used to:

• Keep you signed in

• Remember your preferences

• Maintain your shopping cart

• Remember your selected country, language, or currency

• Understand how visitors use our Website

• Measure Website performance

• Improve our Services

• Support marketing and advertising activities where permitted

You can control or disable cookies through your browser settings and, where available, through privacy or cookie controls provided on our Website.

Disabling certain cookies may affect the functionality of some parts of the Website.

2. Currency and Regional Settings

We may use your IP address or regional information to identify your approximate country or region and display an appropriate currency, language, or localized shopping experience.

On the Website, selected currency or regional preferences may be stored in cookies or similar technologies so that your preferences remain consistent while browsing.

The App may store equivalent preferences within the application or associated device storage.

3. How We Use Your Personal Information

We may use personal information for the following purposes:

Providing Our Services

To:

• Create and manage your account

• Process and fulfill orders

• Arrange delivery

• Process returns, exchanges, and refunds

• Provide order and delivery updates

• Maintain your shopping cart and wishlist

• Provide product availability information

• Send requested back-in-stock notifications

• Provide customer service and respond to enquiries

Communications

We may use your contact information to communicate with you regarding:

• Your account

• Orders and deliveries

• Returns or refunds

• Customer service matters

• Security or account-related notices

• Changes to our Services or policies

Marketing

Where permitted by applicable law and based on your preferences or consent where required, we may use your name, email address, or phone number to send:

• Promotional emails

• WhatsApp marketing messages

• Product announcements

• New-arrival notifications

• Special offers

• Back-in-stock messages

• Other marketing communications

You may unsubscribe or withdraw your consent as described below.

Personalization

We may use information about your interactions, purchase history, preferences, wishlist, or browsing activity to personalize your shopping experience and present products or content that may be more relevant to you.

Analytics and Service Improvement

We may use information to:

• Understand how customers use our Services

• Measure Website and App performance

• Diagnose technical problems

• Improve navigation, design, products, and features

• Conduct internal reporting and business analysis

Security, Fraud Prevention, and Legal Compliance

We may process information to:

• Protect accounts and transactions

• Detect or prevent fraud and abuse

• Maintain the security of our Services

• Enforce our terms and policies

• Protect the rights and safety of our customers, our business, and others

• Comply with applicable laws, regulations, legal proceedings, court orders, or government requests

4. Mobile App Notifications

If you use our App and choose to enable push notifications, we or service providers acting on our behalf may use a device or push notification identifier to deliver notifications to your device.

Notifications may include:

• Order-related notifications

• Back-in-stock notifications

• Service announcements

• Promotional or marketing notifications, where permitted

You can control push notifications at any time through your device settings.

Disabling push notifications does not prevent you from using other parts of the App.

5. Back-in-Stock Notifications

If you request a back-in-stock notification, we may collect information such as your phone number or email address, selected product or variant, language preference, and other information needed to provide the requested notification.

We use this information to notify you when the relevant item becomes available.

Where you have separately agreed to receive marketing communications, we may also use your contact details for other permitted marketing purposes.

6. How We Share Personal Information

We do not sell your personal information in the ordinary meaning of selling personal information for monetary consideration.

We may share personal information with trusted third-party service providers and business partners where reasonably necessary to operate our business and provide our Services.

These may include:

E-Commerce and Technology Providers

We may use third-party technology providers to operate our online store, mobile application, customer accounts, checkout process, hosting, infrastructure, and other technical features.

These providers may process information on our behalf in order to provide these services.

Payment Providers

We may share necessary information with payment processors, banks, payment gateways, digital wallet providers, and fraud-prevention providers to process and secure transactions.

Delivery and Logistics Providers

We may provide information such as your name, phone number, shipping address, and relevant order details to couriers, shipping companies, fulfillment partners, and other delivery providers as necessary to deliver your purchases.

Marketing and Communication Providers

We may use third-party providers to assist with:

• Email communications

• WhatsApp messaging

• Push notifications

• Back-in-stock notifications

• Marketing campaigns

• Customer engagement and communication

These providers may process information such as your contact details, communication preferences, and relevant product or account information for the services they provide on our behalf.

Analytics, Security, and Technical Providers

We may use service providers that help us:

• Measure Website or App performance

• Understand how our Services are used

• Diagnose technical issues

• Prevent fraud

• Protect our infrastructure

• Improve our Services

These providers may process certain device, usage, diagnostic, or technical information as necessary to provide their services.

Professional and Legal Advisers

We may disclose information to accountants, auditors, legal advisers, insurers, consultants, and other professional advisers where reasonably necessary.

Legal Requirements

We may disclose personal information where required by law, regulation, legal process, court order, or lawful governmental request, or where reasonably necessary to protect our legal rights, our users, or others.

We require service providers handling personal information on our behalf to use appropriate safeguards and to process such information only for authorized purposes.

7. Third-Party Technologies and SDKs

Our Website and App may incorporate third-party technologies, software development kits (“SDKs”), or services that help us provide functionality such as communications, notifications, analytics, security, payment processing, performance monitoring, and other operational features.

Depending on the technology and how you use our Services, these providers may process certain personal information or technical data on our behalf.

We review the data practices of the technologies integrated into our Services and seek to ensure that the information collected and used through them is consistent with this Privacy Policy and applicable platform and legal requirements.

8. International Transfers

Some of our service providers may process or store personal information in countries outside your country of residence.

Your information may therefore be transferred to jurisdictions that have privacy or data protection laws different from those in your country.

Where required, we take reasonable steps to ensure that appropriate safeguards are used for international transfers of personal information.

9. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected and for legitimate business and legal purposes, including to:

• Maintain your account

• Process and document transactions

• Provide customer service

• Fulfill tax, accounting, regulatory, and legal obligations

• Prevent fraud and abuse

• Resolve disputes

• Enforce agreements

Retention periods may vary depending on the nature of the information and applicable legal requirements.

When information is no longer required, we may delete it, anonymize it, or securely retain it where continued storage is required or permitted by law.

10. Account and Data Deletion

You may request deletion of your account and eligible personal information.

Where available, you may initiate an account deletion request directly through the App or through account settings associated with our Services.

You may also contact us using the information provided in the Contact Us section below.

After receiving and verifying a valid deletion request, we will delete or anonymize eligible personal information within a reasonable period, subject to information that we are required or permitted to retain for legal, tax, accounting, fraud-prevention, dispute-resolution, or other legitimate purposes.

Deleting your account may result in the loss of account-related information, including saved addresses, wishlist information, preferences, and other account features.

Certain transaction and order records may be retained where required or permitted by law.

11. Your Choices and Privacy Rights

Depending on your location and applicable law, you may have rights concerning your personal information, including the right to:

• Request access to personal information we hold about you

• Request correction of inaccurate or incomplete information

• Request deletion of eligible personal information

• Withdraw consent where processing is based on consent

• Object to or restrict certain processing

• Request a copy of certain personal information

• Unsubscribe from marketing communications

To exercise a privacy right, contact us using the details provided below.

We may need to verify your identity before completing certain requests.

Certain rights may be limited where applicable law requires or permits us to retain or process information.

12. Marketing Communications

You may unsubscribe from promotional emails using the unsubscribe option contained in our marketing emails.

For WhatsApp or other messaging services, you may use the opt-out method provided in the message or contact us to request that promotional messages stop.

You may continue to receive non-marketing communications necessary to provide our Services, including:

• Order confirmations

• Delivery updates

• Account or security notices

• Customer service responses

• Other transactional communications

13. Advertising, Analytics, and Tracking

Our Website may use analytics, advertising, and measurement technologies to understand the performance of our Services and marketing activities.

The availability and operation of these technologies may depend on your device settings, browser settings, location, consent preferences, and applicable law.

Our App and any third-party technologies integrated into it are configured and disclosed in accordance with applicable platform privacy requirements.

Where a technology requires your permission before information may be used for tracking purposes, we will request that permission where required.

We do not use personal information for tracking across apps or websites owned by other companies unless such use is disclosed and any permission required by applicable law or platform rules has been obtained.

14. Data Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no method of Internet transmission or electronic storage is completely secure, and we cannot guarantee absolute security.

You are responsible for maintaining the confidentiality of your account credentials and should contact us if you believe your account has been compromised.

15. Third-Party Websites and Services

Our Services may contain links to websites, payment services, social media platforms, or other services operated by third parties.

We are not responsible for the privacy practices of third-party services that operate independently from us.

We encourage you to review their privacy policies before providing information to them.

16. Business Transfers

If Mathela Fashion is involved in a merger, acquisition, restructuring, financing, sale of assets, or similar business transaction, personal information may be transferred as part of that transaction, subject to applicable legal requirements.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, technology, Services, or legal requirements.

When we update this Privacy Policy, we will revise the Last Updated date at the top of this page.

Where required by applicable law, we may provide additional notice of material changes.

18. Contact Us

If you have questions about this Privacy Policy, wish to exercise your privacy rights, withdraw consent, or request deletion of your personal information, please contact us at:

Mathela Fashion
Email: info@mathelafashion.com
Website: MathelaFashion.com
Kuwait